In many European countries, wine is a cultural heritage and part of the people’s lifestyle. Wine holds a special meaning to the identity of many Europeans – and is frequently enjoyed with family and friends, whether it is a casual or special occasion.

This cultural heritage has led to mastering the craft of producing wine. Most of European wines are made with the highest quality grapes- the fermentation process is slower and has minimal interventions, promoting more natural flavors and aromas.

Europe is the home to various excellent winemakers, from family-owned smaller vineyards up to large wine producers. The European wine market is highly mature, with Italy, France, and Spain being the leaders in production and export internationally.

For these reasons, among many, “Old World” wines are favored internationally due to their reputation, quality, and often complexity in the taste. They also match well networking occasions, social gatherings, and food pairings.

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